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Rusty Mike Radio
RustyMike Radio is an Internet radio station established in 2009. The station, which is based in Jerusalem, Israel, broadcasts 24 hours, 6 days a week. The station was founded by Adam Mallerman, and is sponsored by the Association of Americans and Canadians in Israel and by advertisers. The station plays music and conducts interviews, topics of which have pertained to Israeli scene, social action, legal advice, psychotherapy, job advice, cooking and comedy.〔(Rusty Mike Internet Radio – Anglo-Israeli Station )〕 The station policy is to steer clear of political positions.〔Jerusalem Post, http://fr.jpost.com/servlet/Satellite?cid=1259831449640&pagename=JPost%2FJPArticle%2FShowFull, Dec 3, 2009 13:46, Updated Dec 4, 2009 12:57, “Riding a different airwave” by David Brinn〕
== The meaning of the name==
Founder Adam Mallerman tried various suggestions in a search engine using the word microphone and related forms and Rusty Mike resulted. A friend with marketing experience was contacted and upon hearing, his reaction was, 'Bloody stupid, I think you're nuts.' The friend tested some products in a phone survey and added RustyMike Radio. He called Mallerman the next day and informed that people liked the RustyMike name best.
Rusty Mike actually doesn't exist, other than the fictional studio engineer that Mallerman blames technical glitches on. Per Mallerman, "it encapsulates the concepts that aren't known to go together, but fit perfectly - a microphone that's rusty and a radio station that's only on the Internet".〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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